Maico (aka metamike) is the owner of Licüid, a experiential marketing agency in Madrid (Spain). Before that he heads GMR Spain since 2008, after leading the area of New Business of the Company. Previously he was General Manager of Synapsis: a crazy but inspired digital agency within which assisted in its growth until it was finally absorbed by GMR. Previously he was responsible for the creation and management of the experiential marketing area of some agencies after completing his studies in Marketing and Communication at CEU Madrid.
Specializing in experiential marketing, during his career he always looks for integrated answers in integrated experiential marketing as an important part of the solution. For some years he has combined his professional activity with teaching at the Complutense University and experiential marketing specialist postgraduate courses and Masters.
Lover of technology has focused much of his career to launch innovation projects with clients such as Movistar and developed the digital Signae solution currently shown in more than 300 Premium stores of the mobile operator. He was also responsible for engineering development at Telefonica Flagship Store in Madrid, a project that demanded to materialize in a single physical space the future telecommunications landscape.
Some brands he has worked with: Telefonica, Coca-Cola, Canal+, Ferrovial, European Space Agency, Terra, Microsoft, Sony, Movistar, Endesa, Siemens, Nestlé, Nokia…